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Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler, by Bill Vlasic
Ebook Free Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler, by Bill Vlasic
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Review
“Essential account of the United States auto industry.” (New York Times Book Review, Editor's Choice)“Compelling... a human approach to an industry that couldn’t be less human in scale... entertaining.” (Wall Street Journal)“The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America’s three carmaking icons.” (Financial Times)“A deeply reported, full-on narrative in the style of Barbarians at the Gate or Game Change.” (Chicago Tribune)“Once Upon a Car is the best book on the whole shebang that you are ever going to read... a critical history.” (Huffington Post)“With almost anthropological precision, Once Upon a Car is a thorough and compelling account of the collapse of the domestic auto industry” (Cleveland Plain Dealer)“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in Once Upon a Car” (Fortune.com)“Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy.” (Publishers Weekly)“Terrific... better than most novels... truly fascinating.” (Free Lance Star Virginia)“Vlasic enriches his journalistic attention to detail with the drama and pacing of a thriller.” (800ceoRead)
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From the Back Cover
Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler. In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time. Once Upon a Car is a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.
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Product details
Paperback: 416 pages
Publisher: William Morrow Paperbacks; Reprint edition (September 25, 2012)
Language: English
ISBN-10: 0061845639
ISBN-13: 978-0061845635
Product Dimensions:
5.3 x 0.9 x 8 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
86 customer reviews
Amazon Best Sellers Rank:
#679,207 in Books (See Top 100 in Books)
Like the previous reviewer,i was also employed for a car company.Over 30 yrs at GM. Mr. Vlasic's book is one of the only ones I have read lately that really captured the essence of what took place in the domestic auto industry over the last several decades,and more specifically ,what happened since 2005.It is an unbiased telling of a very important chapter in American history.The book is so well written,it was very difficult for me to put it down.Knowing many of the characters mentioned in the book made it that much more relevant and interseting. I've had the opportunity to have read pretty much every book that has been written about the Detroit car biz over the past decade,and I would put this one near the top for both storytelling,and an objective analysis of the ills and triumphs of the domestic auto industry.If you have even the slightest interest in the automotive business,and the people that run it,this book is a must read.
One of the BEST!I was so intrigued by the content of this book that I could not put it down. I read all night long. Very fascinating. Well written. Not biased. This is an account of the Big Three American automakers from Detroit, MI. Ford, General Motors and Chrysler are depicted in outstandingly vivid literary portraits with such artistic quality that it draws you deeply into the history of this era. It is an easy to read book. Highly recommended to anyone interested in the U.S. auto industry, especially during the recent economic recession.
Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler, by Bill Vlasic, is mostly from the author’s interview notes talking with the leaders of the Big 3 and union leadership. It is also a story of recruiting key people and terminating people who could not leave the old way of working. The car industry is filled with Type A personalities with an abundance of testosterone. Colorful.Ford leadership, Ford family, and Ford relations with UAW comes out looking very goodGM and Chrysler and UAW not so good at every level.Private Equity is skewered in the book…and trusted by no one. Those feelings carried over to the 2012 defeat of Romney, in my view.Daimler/the Germans couldn't exit fast enough. They despised Chrysler's Blue Collar roots and crappy products.Government was more interested in theater beating up Detroit execs, and propping up the UAW voting base for 2008 election—and it workedDetroit, both company and union, were surprised at low level of respect…bordering on distain…at all levels of society. Sure sign of insular leadership. Arriving in the corporate jet with hat in hand for bailout monies was but one example of the deafness.It is a great read, and Vlasic is a fine story teller. How he comes up with the anecdotes which I take to be truthful and accurate is beyond me.
You know it is good when the book ends and you wish it didnt.The author brings to life a drama in American business that might otherwise be dry. I confess I am a "car guy" from way back so there is probably some fertile ground for this account to be enjoyed.I am also a lawyer. As such I have an appreciation for the roles the various players had legally, in particular the position of the creditors of these woebegon corporations. I was shocked at the difference between how the Bush adminstration handled the crisis from that of the Obama approach.For Bush and his people, there was a distance any creditor might have, a sense that the government had a role in preserving these institutions that supported so much of the economy. Lend some money, then see how it goes. It ended there.For Obama and his people being a creditor named The United States of America meant they could take over. I know of no other creditor who could usher the CEO of a corporation into the office one day and effectively fire him. I know of no other creditor that could go on television and give another corporation 30 days to make a deal with Fiat, ( thereby boosting the negotiating position of that Italian car maker immeasurably ) or DIE. I know of no other creditor who could bully the other creditors into taking less than what was owed. I admit they were going to get less anyway, but the idea of one creditor being able to force the issue seemed to run counter to the Rule of Law.The story of the negotiations of UAW, Chrysler and GM resembled a struggle in the cockpit for the controls while the plane flew into the mountain.Bill Ford and Allan Mulally look like the kind of corporate leadership this country needs repeated over and over in order to compete in the modern global economy. These guys are heros. My next car will be a Ford.
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